MEASURING THE MOBILE EXPERIENCE

Track: Mobile
Skill Level: Intermediate
Room: Room A402
Time Slot: Thu 2/23, 4:00 PM
Tags: frontend , mobile , ux , analytics
Abstract

Let’s move past obsolete vanity metrics like page hits and visit counts.

This session will help you use analytics to find out more about your mobile users through their hardware and how they interact with your website and hybrid native apps. I’ll share with you concrete tactics that have helped me and my team put into practice the Lean UX ideal of build, measure, and learn.

Record the active touch-points users make on your UI. This is crucial for modern, single-page web apps. Using these techniques surfaces ground truth allowing you to evaluate legacy feature use, adoption of added functions, and track handheld capabilities.

Ken Tabor

Ken Tabor is a veteran product engineer with years of experience developing consumer-driven products on cutting-edge platforms. He shares his enthusiasm for technology as an active blogger, and frequent speaker at conferences such as SXSW Interactive, O’Reilly OSCON, and Big Design.

He is the author of, Responsive Web Design Toolkit: Hammering Websites Into Shape, published by Focal Press in 2015.

Ken’s shipping work includes web sites, mobile apps, and video games published by Atari, Nintendo, and Electronic Arts. His current emphasis is building modern solutions with open-source technology including JavaScript, HTML, Sass, Ruby, and NodeJS. Areas of interest include mobile, UX, analytics, responsive design, machine learning, and leadership.

The past five years Ken has been part of the Sabre team building TripCase, a travel platform comprised of websites and apps. TripCase helps millions of travelers get where they need to go.

When Ken isn’t working he’s having an adventure with his daughter. They’re always looking for the best chocolate, books, and coffee in Dallas.

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