Martin Rojas leads AI Acceleration at PlayOn Sports, transforming how the 400+ person organization adopts AI. He moves teams from experimentation to production—building literacy and infrastructure to ship reliable AI features at scale.
As AI Acceleration Lead, Martin drives strategy and hands-on implementation: computer vision for automated sports broadcasting, LLM systems, and workflow automation that reduces real toil. He runs AI office hours, designs workshops, and cultivates AI champions across departments while establishing governance that enables speed without liability.
Martin speaks at DevNexus, Google DevFest, and ATL Dev Con on practical GenAI and prompt engineering as a discipline. He organizes ReactATL, Atlanta's 3,000+ member React community, and is a Cloudinary Media Developer Expert.
Previously architected solutions for Coca-Cola, Nike, and AT&T. Georgia Tech graduate, native Spanish speaker.
