Engineering the Shift: How Technical Leaders Drive Enduring Change

Rolling out a new tool or practice in a large engineering organization is easy, getting people to actually use it long-term is the real challenge. In this 55-minute session, I’ll draw on two decades of experience leading zero-to-one initiatives at Coinbase, Ripple, and Yahoo to share the leadership styles, influence strategies, and measurement frameworks that turn forced adoption into sustained adoption. We’ll explore: the problem space and resistance patterns you’ll face, the techniques for aligning stakeholders without slowing execution, and the metrics that prove not just uptake, but enduring efficacy. Attendees will leave with a blueprint for leading change at scale, balancing persuasion with accountability, and ensuring that adoption sticks well beyond the launch announcement.