Industry analyst Kate Holterhoff, Ph.D., demystifies the often misunderstood role of industry analysts and explains how and why folks in tech, from developers to entrepreneurs, should engage with them. This session not only outlines what analysts do, but also offers practical advice for interacting with analysts from RedMonk, Gartner, Forrester, and IDC, such as best practices for participating in briefings and creatin pitch decks.
